Experiments in Lifestyle Business Building

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Can a 50-something Newbie actually start from ZERO and build a viable income stream towards retirement?


Well, one way or another, we're gonna find out....

Hi, I'm Gavin.


I've set myself the target of launching an online business by October 2025, when I will turn the ripe old age of 55...


I'll be "building in public" and documenting my strategy, activities and progress along the way.


Hopefully you'll find some useful insights for your own adventure.


Want to follow my progress?

So, why does this blog exist?

Clarity

By committing to documenting every stage of the experiment, it forces me to clearly articulate What am I doing, and more importantly, Why am I doing it?


By putting my ideas and thoughts into writing, I’ve already found that it has highlighted several illogical jumps in thinking.


The mere act of getting the words out is helping to line things up in my head, and I’m hoping that will help me avoid going down some blind alleys on this journey…

Practice

Whatever business venture I eventually launch, there will definitely be an online element, and that’s something that I have a miniscule knowledge of at the moment.


There is a huge amount of stuff that I need to learn about, and this site is gonna be my Sandbox where I can play around with things like website design, tech platforms, SEO, copywriting etc before I start loading up with “live ammo”.


Accountability

There’s the old adage that “if you want to achieve a goal, then write it down”.


Even though it will be heading out into the online void, knowing that I have committed to publicly publishing goals and providing an update on my progress should give me an extra chunk of motivation to stay on track.



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Jane Doe on January 20th 2022

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Jane Doe on January 20th 2022

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Jane Doe on January 20th 2022

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50 Year-Old Founder